The school Manning was going to commit to was never going to significantly affect his NIL worth, for better or worse. But I think this just might mean more with Arch because it might just carry a little bit more weight because of that Manning last name.' 'It's a little counterintuitive so to speak because you see a lot of student-athletes across the spectrum that do tweet a lot, that post a lot about their NIL deals and do promotions and branded content and things like that. 'When Arch speaks it might mean more just because he hasn't done much on social media,' Crabtree said. WHAT TO KNOW ABOUT ARCH: What to know about Arch Manning, Texas football commit and nephew of Peyton and Eli Manningīut Manning's lack of activity, whether it be on social media or in the NIL space, doesn't rule out the chance of him becoming as high or a higher-valued athlete as James, even if he hasn't tried to capitalize on his potential wealth as much as the son of the four-time NBA champion.

MANNING PASSING ACADEMY ARCH COMMITMENT: What it's like at the Manning Passing Academy after Arch Manning's Texas commitment It all has allowed him to become the highest valued athlete on On3's site at $6.4 million. Bronny has already done multiple NIL deals - including his own underwear collection - and is extremely active on social media. Lakers superstar LeBron James and, like Manning, is still in high school. Thus far, Manning's NIL strategy has been the opposite of Bronny James. 'It's almost like his social media accounts are almost not even necessary for him to have a strong valuation just because of how much people care about what he does.' 'It's interesting, people love to follow him,' Nakos said. And last year, he only had a private Instagram and no Twitter account. Manning also hasn't been active on social media, with just one tweet sent and one picture posted to Instagram - both announcing his commitment to Texas. 'That idea of what he could do with his uncles or his grandfather is really fascinating.' I'm sure it would be a huge hit,' Nakos said. 'Could you imagine a Pepsi advertisement with like Peyton, Arch and Eli? That would make (Arch) millions of dollars. But if he were to do so, On3 Sports College Business Sports reporter Pete Nakos suggests it could elevate his NIL value significantly. He hasn't made any plans to team up with either of his uncles for an NIL deal. It's an important distinction to make given that his ceiling as a NIL figure is nowhere near its potential.ĭespite the new law, Manning has yet to do any NIL deals. On3's estimation is not a projection but rather a snapshot of what Manning is worth now. 'Arch is a valuable commodity no matter where he would have gone,' On3 Sports Senior Editor Jeremy Crabtree said.ĪRCH MANNING AND LSU QB PROBLEM: Arch Manning, Jaden Rashada and LSU football's Class of 2023 QB problemĪRCH COMMITS TO TEXAS, EXPLAINED: Explaining Arch Manning's Texas Longhorns football commitment and why it's no surprise Prior to his commitment to Texas, the site valued him at $3.1 million. Through its algorithm designed by spiny.ai, which weighs a variety of factors into three subgroups which include an athlete's social media presence, performance on the field and involvement with existing endorsements and collectives, On3's valuation pegs Manning as worth $3.4 million in NIL. But none of that has stopped On3 Sports from trying to estimate the wealth of the most famous high school football player in the country. Whether Manning will take advantage of the new ruling is unknown, given his unique family circle and public unwillingness to dive into the world of NIL, at least for now.

Arch manning